There is currently an interesting thread going on at the Cre8asite forums regarding Search Engine Optimisation myths, started by Bill Slawski. Covering both the well known old wives tails as well as some of the more controversial myths of SEO.
Included in the list are:
1. SEO copywriting means writing strong copy, then inserting keywords within the copy a number of times.
2. keyword density is important, and you don't want too much or too little.
3. You should place content above menus to have it "crawled first"
4. Meta tags are the key to high rankings
5. The revisit meta tag can tell search engines to come back on a regular basis
6. is important
7. The more links the better
8. Pagerank is dead
9. There is a duplicate content penalty
10. There is a certain percentage of duplication that you can get away with before your page will be filtered in the results
11. There is a sandbox
12. There are thousands of search engines to submit your site to
13. You need to submit your site to the major search engines.
14. Resubmitting sites to search engines helps your site get crawled more frequently
15. Appearing in DMOZ is essential to high rankings
16. High rankings are the aim of SEO
17. Optimizing for specific keyword phrases is the goal of SEO
18. You shouldn't optimize a site for terms that are too broad or too narrow.
19. Once you've achieved a top ranking with a page, you should adopt a hand's off approach to that page.
20. Hidden links or text in a page can get your page ranked higher.
http://www.cre8asiteforums.com/viewtopic.php?t=30722
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