Latest Search Engine Optimisation Articles

Do First Impressions of your site count for anything?

Optimising your site to increase traffic from search engines (ie Search Engine Optimisation), is only one part of the puzzle. The final part is converting those customers entering your site, into conversions (thereby increasing your Return on Investment or ROI). Thus first impressions of your site could be the difference between a completed sale or conversion and a visitor "bounce".

On-Page Optimisation - Some Key Points

On a recent post on the Cre8asite forums, a poster was requesting help regarding SEO. One of the replies was from Black_Night aka Ammon Johns, who very clearly and concisely guided the person in the right direction. I have attached a snapshot of the post and link to the post for anybody who needs some help getting the sites ranking better in the search engines

Search Engine Optimisation(SEO) Myths - Discussion

There is currently an interesting thread going on at the Cre8asite forums regarding Search Engine Optimisation myths, started by Bill Slawski one of the Administrators of the site. Covering both the well known old wives tails as well as some of the more controversial myths of SEO. Add your view on the subject ...

Comparison: Content SEO vs Professional SEO

The SEO industry is actually composed of two industries - content SEO's and professional SEO's.

Content SEO is almost indistinguishable from copywriting - the process of writing 'copy' (text) on pages. The SEO element comes mainly from use of titles, headers, and frequent reference to keywords on the page.

Professional SEO's, on the other hand, will design or redesign a website to maximise internal links and keyword content - and more importantly, will build external link networks to promote a user's site.

Google Launches new pilot scheme for web developers

Google has launched a pilot program alerting site owners as to when their sites are being removed from the Google Index for infringement of guidelines. First impressions of the pilot scheme is that it iwill affect those web developers and search engine optimisation professionals using doorway pages and javascript redirects rather than for general notifications.

E-GAIN New Media Jargon Buster

A concise description of the most likely terms you are likely to come across during your SEO campaign. E-Gain New Media try to keep things simple for you in order that you feel in control during the entire development lifecycle

Using RSS Feeds And PR to boost your Search Engine performance

Applying search engine optimisation (SEO) techniques to a web site is an important part of the search engine optimisation puzzle; However, this limiting your search engine optimisation to this ignores several major contributors to your performance in the search rankings - optimised news articles and RSS Feeds - both of which can make a massive difference to your performance in the SERPS.

Content Search Engine Optimisation vs Professional Search Engine Optimisation

The SEO industry is actually composed of two industries - content SEO's and professional (link building) SEO's.

Content SEO is almost indistinguishable from copywriting - the process of writing 'copy' (text) on pages. The SEO element comes mainly from use of titles, headers, and frequent reference to keywords on the page.

Professional SEO's, on the other hand, will design or redesign a website to maximise internal links and keyword content - and more importantly, will build external link networks to promote a user's site.

An E-Gain guide to Search Engine Optimisation

Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements.

Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.

The following 12 design tips will help you get started in optimizing your site's search engine placement.

Increasing your ROI of your website

Realising the expectations of a client is one of the biggest challenges facing any Search Engine Marketing professional, whether it be increasing traffic via the Search Engine Optimisation Campaign, Increasing Conversions, or increasing direct sales as the result of a concerted online marketing campaign. I often hear about clients that have seen an increase in traffic to the site, but no traffic, or an increase in the SERPs but no corresponding increase in conversions, with the end result being that the customer ends up looking elsewhere instead of building on what they have.

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