The UK search-marketing sector is expected to bring in revenues of £598m during 2005, representing about 70% aggregate growth on 2004, according to new research.
The report, from Internet marketing firm E-consultancy, forecasts that there will be continued investment in search marketing, particularly in the financial services, travel, gambling, recruitment, automotive and property sectors.
Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate €1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.
The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.
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